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Welcome to Everyturn Mental Health!

You may know us as Mental Health Concern or Insight IAPT, but today we’re proudly announcing our new, single brand name and identity – Everyturn Mental Health.

We’re a mental health non-profit dedicated to supporting people, families, and communities across the UK.

As of today, we may look different, we may sound different – but we’re still the same on the inside. We hold the same values and we’re delivering the same high-impact, integrated services.

We have moved to this single, unified identity to help us become even more accessible, responsive, and impactful in the work we do, which is always shaped by our values of innovation, compassion, accountability, respect and excellence.

Let’s introduce Everyturn Mental Health!

Welcome to Everyturn Mental Health! We’re a non-profit working on behalf of the NHS and local authorities, dedicated to supporting and caring for people, families, and communities.

Our new identity as Everyturn Mental Health reflects our mission – we’re there for people at Everyturn: through the highs, lows, ebbs, and flows, because everyone’s journey to feeling better is different.

You may have known us as an organisation for a long time, or you may be meeting us for the first time today as Everyturn. Either way, we want to take a moment to reflect on our journey up to this point, as we turn the page into this exciting new chapter.


Let’s hear from Adam, our Chief Executive, on why our new brand identity is so important for us as an organisation.

“This is a really important part of our journey, and part of our transformation and delivery of our strategy. We want to join up everything we do, but to do that we need one cohesive, single brand. It’s more than just a name or logo – it means one tone of voice, one message, one way we articulate the things we do.

“This brand gives us a single ‘front door’, so that people who are coming to use our services don’t have a convoluted journey to getting the help they need.”

By creating a single brand, we will be able to give people support even more quickly, helping us to make sure no one struggles alone.”

Rosemary, Chair of Trustees at Everyturn, speaks on the connection to our wider strategy, and how collaborative the rebrand process has been.

“It’s such a key point of our journey in terms of our identity and the real connections to our strategy. We know who we are and what we want to be. The trustees and I, as well as being utterly delighted with the outcome, are absolutely delighted with the process and how consultative it has been. “

“The sheer range and number of people, organisations, and parts of our organisation that have been involved. It’s just brilliant.”

The journey of our rebrand process has been collaborative from the very beginning. We consulted over 300 people to gain a deeper understanding of how people felt about the organisation, both internally and externally.

We had:

  • Four colleague workshops across the country.
  • Six surveys of all colleagues, our trustees, people who use our services, family members of people in our residential services, NHS partners, and people who visited our website.
  • One-to-one interviews with some of our closest partners in the NHS and healthcare system.

These sessions gave us some incredibly rich and engaging information, meaning that our rebrand was personal to not just us as an organisation, but to the people we support.

Let’s hear from Kate, Marketing Manager at Everyturn. Kate has proudly led on the rebrand process, working with Altogether to shape Everyturn.

“Our organisation has a proud history and so much to celebrate, so we were absolutely focused on taking the best of who we are into this new part of our journey.

“In many ways, this new brand identity is really just catching up with who we’d already become!”

“The thing I’m proudest of is that we absolutely stuck to the brief we were given by the people who use our services, our colleagues, and our partners. And we have the 70-page consultation document to prove it! Our new identity brings to life the compassion, expertise, character, and humour of our brilliant colleagues.”

Sarah, Co-Founder and Strategy Director at Altogether, speaks on the rebrand journey.

We’re so proud of what has been achieved over the last 10 months, it’s been a huge team effort and such a brilliant journey to lead Everyturn Mental Health through their rebrand. From the very beginning we were blown away by the team and the passion they have. Their involvement and the wider views of audiences have been influential in helping guide the name and creative direction.

“We learnt from our workshops and engagement that everyone’s journey to feeling better is different, it’s a non-linear experience and whatever people are facing the team will be there.”

“Their new name and identity simply brings this to life: they are there for people at Everyturn. We can’t wait to see the new brand roll out over the coming months.”

 We’re really looking forward to what this new chapter holds for us and the people we support, as Everyturn Mental Health!

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